What is a PPC (Pay-Per-Click) Campaign ?
Pay-Per-Click campaign are paid ads. It is a very efficient way to target customers, and getting more traffic to your website. The way it works is, somebody clicks on your ad, you pay certain amount per every click. The cost-per-click varies based on the competitors bidding. However, the right approach is to select the most convenient keywords and start bidding at the right time. It is very important to know how to bid to smartly stay on budget, and avoid overspending.